The Vault
Branding Identity
The Vault is an underground fitness gym specialising in core strength and Crossfit training. Located in Toowoomba, Queensland, the Vault aimed to target those who wanted to focus on their strengths and weaknesses in high intensity bodyweight training and weightlifting. The aim was to create a brand that showed attitude, motivation and play through various typography styles. The typography was loosely based on Crossfit workout boards, where each workout is ‘crossed off’ when completed. I wanted to create movement within the posters as a representation of various workout areas and their level of intensity.
